We've been working on a podcast for The Tassie Athlete over the past month. Having finished three out of five ahead of an official launch, we can say that it's been incredibly rewarding but requires a significant effort.
There's a lot of work behind the scenes, including planning, facilitating, recording, editing, proofing, amendments, and finally uploading to a host.
Regular episodes and a consistent approach are also complexities to create a loyal and engaged fan base.
Recently through both the Tassie Athlete and BIAT for their 2020 Brain Injury Awareness (BIA) Week, we develop some snack-sized 'audio videos' that we think is a great, more easily achieved piece of content in contrast to a podcast.
What is a snack-sized audio video?
Long format podcasts that run for an hour or more are fantastic, but there's also a place for shorter, sharper content that can be overlaid with some simple visuals to create a great product.
- Although a smaller organisation, this approximately eight-minute chat with Launceston mountain bike rider Izzy Flint is an example of these 'audio videos' and was incredibly well-received through their social media avenues as a part of BIA Week;
- Another example is this visual piece with southern-based archery athlete Sarah Haywood, which was shared on Instagram;
- a more static but powerful piece from Maddy Fasnacht on her cycling.
Who can benefit from this type of content?
We have recently received a few emails from intrigued in starting a podcast, but often have to break the news that regular episodes and good promotion help sell a podcast and are tough to achieve.
That's where these 'snack' content can come in handy. We feel they'd be great for:
- small businesses who are with a guest;
- not for profit organisations who have access to a professional;
- sports clubs to share insight from their members or athletes;
- event organisers who have access to elite athletes and want some 'longer' form content than 60-second snippets;
- people who aren't comfortable in front of the camera.
If a podcast is something you're really set on, we feel these shorter pieces can be a great test of the landscape before investing in a full podcast's time and costs.
If you do manage to create a series of these 'snacks', because they are in essence, videos, you can build a library of these on your website for people to view or listen to more.
Do you create these 'audio-videos'?
As mentioned, this is a relatively new concept that we've been promoting to clients of which a podcast may be a little bit of overkill for.
In saying that however, this type of content comes together quite quickly. Recording takes approximately an hour with editing and creation of the graphics two to four.
If you're interested in this medium, definitely get in touch and we're always more than happy to discuss options, outputs and costs.